Privacy policy
Last updated: June 12, 2026
Based & Body Works operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Based & Body Works is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process payments, fulfill orders, remember preferences, send account notifications, process purchases, returns, exchanges or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email or text message and displaying relevant advertisements based on your activity on our Services.
Security and Fraud Prevention. We use your personal information to provide a secure shopping experience, detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity and protect our customers and Services.
Communicating with You. We use your personal information to provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Reasons. We may use your personal information to comply with applicable laws, legal obligations, law enforcement requests, court orders, and to enforce our policies and terms.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify, vendors and other third parties who perform services on our behalf, including payment processing, order fulfillment, shipping, analytics, customer support, cloud storage, and website operation.
• With business and marketing partners to provide marketing services and advertising.
• When you request or authorize us to share information with third parties.
• With affiliates or entities within our corporate group.
• In connection with a business transaction, legal obligation, enforcement of policies, or protection of rights and safety.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information submitted through the Services may be transmitted to and shared with Shopify and certain third parties located in countries other than your own.
To learn more about how Shopify processes personal information, please review Shopify's Consumer Privacy Policy.
THIRD-PARTY WEBSITES AND LINKS
Our Services may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
CHILDREN'S DATA
The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided personal information to us, please contact us so we may delete it.
SECURITY AND RETENTION OF YOUR INFORMATION
We implement reasonable security measures designed to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.
YOUR RIGHTS AND CHOICES
Depending on your location, you may have rights regarding your personal information, including:
• Right to Access
• Right to Delete
• Right to Correct
• Right to Data Portability
• Right to Opt Out of Certain Advertising Activities
• Right to Withdraw Consent where applicable
You may exercise these rights by contacting us using the information provided below.
COMMUNICATION PREFERENCES
You may opt out of receiving promotional emails by clicking the unsubscribe link in our emails. Even if you opt out of marketing communications, we may still send transactional or service-related messages regarding your account or orders.
INTERNATIONAL TRANSFERS
Your personal information may be transferred to, stored, and processed in countries outside your country of residence. Where required by law, appropriate safeguards will be used to protect your information during such transfers.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page along with an updated revision date.
CONTACT
If you have any questions about this Privacy Policy, your personal information, or your rights, please contact:
Based & Body Works
Website: https://basedandbodyworks.com
Email: support@basedandbodyworks.com