Used daily by
3,000,000+
worldwide
Followed by
1,300,000+
worldwide
Used daily by
3,000,000+
worldwide
Liked by
228,9M+
people
Used daily by
3,000,000+
worldwide
Followed by
1,300,000+
worldwide
Used daily by
3,000,000+
worldwide
Liked by
228,9M+
people
Best Sellers
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Hair Clay
Premium care for the modern man.
$24.00
Shower Duo
Premium care for the modern man.
$50.40
$56.00
Sea Salt Spray
Superior formula for professional results.
$20.00
Texture Powder
Premium care for the modern man.
$20.00
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Our best in class products are precisely crafted to simplify and elevate your routine.
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
100% Paraben, Sulfate, Phthalate Free
Non-Toxic, Endocrine Safe Formulas
Made in the USA
Why choose BASED?
BASED
Others
No Parabens
No Sulfates
No Phtalates
Full Ingredient Transparency
No Endocrine Disruptors
Made in the USA
Featured Bundles
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Texture Essentials
Engineered for maximum performance.
$36.00
$40.00
Curly Duo
The ultimate kit for complete care.
$36.00
$40.00
Matte Texture Duo
Daily essentials for the modern man.
$39.60
$44.00
Shower Duo
Professional results in one set.
$50.40
$56.00